Top Movie Genres Watched During Pandemic
At the start of 2020, as a movie lover, I was so optimistic for the year to come. Lot's of great horror movies were going to debut this year. Then, BAM! Pandemic. The movie industry was thrown for a loop when the apocalypse started.
Movie theaters began shutting down in March- I remember this because I had bought tickets for a "Mulan" cereal party at Alamo Drafthouse then the shutdowns happened and "Mulan still hasn't been released. This meant audiences had to rely on streaming and good old fashioned DVD's & Blu-Ray's. Lot's more people spent time indoors and watching movies- no judgment there, that sounds like a great time to me. Now, thanks to Movies Anywhere App, we have a better understanding of what movies types of movies people watched during lock-downs.
By tracking their digital purchases, which skyrocketed to 64% during the months of March to May, Movies Anywhere App were able to find which movie genres were bought most. They concluded that sports movies shot up 339%. The top three purchases were “The Sandlot,” “The Karate Kid” (1984), and “A League of their Own.”
Horror movie sales increased to 194%. The top three purchases were “The Shining," “Zombieland” and “Resident Evil: The Final Chapter.”
Thriller movie sales increased to 149%. Not surprisingly, the top purchase was "Contagion" - you can find out why more people watched that during lockdown's here- followed by “Armageddon” and “Con Air.”
Their most popular genre, though, was by far, family movies. Which makes sense, kids were doing school at home and parents had to find something to watch all together. The top three purchases there were “Harry Potter & the Sorcerer’s Stone,” “Jumanji: Welcome to the Jungle,” and “Harry Potter & the Chamber of Secrets."
So, what did you watch during this quarantine time?