Jack Cooksey is one of the first people to buy the iPhone 6, and one of the first to drop it pretty hard on the ground. This video is hard to watch, for any cell phone user.

Eager to show off his new iPhone to a 9 News Perth reporter, 18-year-old Cooksey struggled to pull the fancy iPhone 6 box apart. Once he does, everyone gasped as his brand new phone dramatically hit the ground. HARD.

Luckily, the iPhone 6 is said to have a almost unbreakable screen, but Cooksey should buy a pretty strong case. Not sure if the guy was too excited, or just extremely nervous from that reporter getting in his face, but I hope he isn't embarrassed for the rest of his iPhone's life.

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