The marketing geniuses behind Deadpool have been taking some unconventional tactics: there was that hilarious poop emoji billboard, and the billboards / posters promoting the film as a Valentine’s Day romance, and now the Merc With a Mouth wants you to get handsy with yourself, promoting a little self-love with some new PSAs about cancer awareness — for him and her!

A few days ago, Ryan Reynolds posted this PSA on Twitter, which features the actor in full Deadpool costume, explaining the benefits of self-examinations to prevent testicular cancer:

But he’s not just promoting healthy touching for men — Reynolds posted this new PSA over the weekend, extolling the virtues of at-home breast check-ups for ladies:

Deadpool: the superhero that really cares about your most sensitive areas. That’s a platform we can get behind.

Based upon Marvel Comics’ most unconventional anti-hero, DEADPOOL tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life.

Deadpool also stars Morena Baccarin, Brianna Hildebrand, T.J. Miller, Ed Skrein and Gina Carano, and hits theaters on February 12.