Deadpool Breaks Records
Early tracking for Fox's Deadpool solo film suggested that Tim Miller's profanity and violence-laden superhero outing would bring in around $65 million. That number inflated over the past week, and thanks to a strong preview night on Thursday, February 11, the estimate for the risky action film ballooned to $135 million — and that's precisely how much Deadpool made in its first three days in theaters, shattering a few box office records along the way.
‘Deadpool’ Wants You to Get Touchy-Feely in New Cancer Awareness PSAs
The marketing geniuses behind Deadpool have been taking some unconventional tactics: there was that hilarious poop emoji billboard, and the billboards / posters promoting the film as a Valentine’s Day romance, and now the Merc With a Mouth wants you to get handsy with yourself, promoting a little self-love with some new PSAs about cancer awareness — for him and her!