Video rental stores may be a (nostalgic) thing of the past, but one Texas video store is refusing to let the magic of renting movies die!

We Luv Video in Austin, Texas is keeping the old school magic of renting videos alive- and they're proving that people still love the movie rental experience!

We Luv Video, Austin’s first nonprofit video rental library, screening space, and film-lover cultural center, formerly known as "I Luv Video", is the passion project of Macy Cotton and her husband, Ryan Teel. Together, they began a grassroots movement to bring back I Luv Video after it closed down in 2020.

That's right, even through the rise of streaming platforms, I Luv Video held on all the way to 2020, however it couldn't survive the blow that the pandemic gave a lot of businesses. Original owner Conrad Bejarano eventually met up with Cotton and her husband who shared the idea of bringing back the beloved video store.

Bejarano agreed to lend the couple his collection of an estimated 130,000 movies after Cotton and Teel raised enough money through crowdfunding. Evidently I Luv Video was a major staple in the lives of Austenite's because Cotton and Teel were able to find enough volunteers to help build and catalog all the movies! Cotton and Teel decided to name the revival "WE Luv Video" explaining to Austin's NPR Station:

It's about the We.

We Luv Video is a 501(c)3 nonprofit. They host tons of different events that are great for bringing the community together!

We Luv Video will be locate at 100 N. Loop Blvd in east Austin. You can follow the adventures of We Luv Video here.