We're mainly talking about restaurants and places of entertainment here. Answers like "rain", "a higher literacy rate" and "competent city government," while amusing, don't fall under the purview of our current topic.
Of course, In-n-Out was mentioned immediately. In this article I will give two numerical scores from a scale of 1-5. The first score will be how successful I think the place would do in El Paso and the second score will be how likely that we'll be getting one any time soon.