Bracketology, Smacketology. What’s All The Fuss About, ESPN? [OPINION]
Bracketology noun
	1. A term invented by some ESPN marketing wonk implying that there is actual science behind picking which schools will be selected to play in the NCAA Tournament; made to stick because ESPN owns the TV rights to the entire world except for, ironically, the NCAA men's basketball tournament, and don't you just know they're pissed about that.