Really?! Tires in Volbeats’ “Heaven Nor Hell” Video…. WHY? [Video]

The question still remainds unanswered : What do Tires, have to do with Heaven Nor Hell on Volbeats new video?
Can someone figure out this crazy code?

If you didn't know ,Volbeat is a Danish heavy metal band formed in Copenhagen. They play a fusion of rock and roll, heavy metal, punk and rockabilly. They are inspired by classic rock and roll artists such as Elvis Presley and Johnny Cash, as well as more contemporary hard rock, punk rock and metal bands, such as AC/DC, Social Distortion, The Misfits, Napalm Death and Metallica. Their line-up consists of vocalist and guitarist Michael Poulsen, bassist Anders Kjølholm and drummer Jon Larsen.

 By the way , doesn't Michael Poulsen look like Jesse James? (ex-husband of Sandra Bullock)