In 2018 the biggest beer producers in the U.S. were planning to work together to promote American beer over non-U.S. brands. The idea was that they would pool resources to advance the American beer industry. That never happened and now one of the largest companies is suing the other largest over the contents of a Superbowl ad. It was the one where the Dilly Dilly King tries to return the giant barrel of corn-syrup because Bud Lite doesn’t use it.

Here’s a brief rundown of MillerCoors beef with the Bud ad:

MillerCoors admits they use corn syrup but only in the fermentation process. None of the corn syrup remains in the finished product.

MillerCoors says that AB is counting on people confusing corn syrup (which dieticians say isn’t bad for you) with high fructose corn syrup (which the same dieticians say is VERY bad for you).

MillerCoors claims that AB KNOWS they’re being misleading and that it’s ad is based on focus-group research that shows many Americans have a negative opinion of “corn syrup”.

MillerCoors says that Anheuser-Busch doesn’t mention that several of their other brands use corn syrup, including high fructose corn syrup in some

Corn farmers are also upset about the commercial. Though not part of the lawsuit at this point, here’s a news report from Iowa about the corn industry being (PUN WARNING) “hopping” mad at the commercial.

I’m sorry. I’m a little confused here. Did fans of domestic beer suddenly become picky about how their fermented sugar delivery system is created? Do lagers with under 5% alcohol by volume taste SO MUCH alike that they feel the need to dicker over which way their yeast-water is concocted? Also, is Anheuser-Busch honestly making the argument that their beer is a more healthful option? One flavorless nearly-non-alcoholic beer making fun of another flavorless nearly-non-alcoholic beer over what kind of sugar-slop they use to turn yeast into alcohol? It would be like if Oscar Mayer had an ad calling out Ballpark franks over which part of the pig rectum they used: it’s all terrible, none of its healthy and good luck getting drunk off it.

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