Earlier this month the McBride Fire destroyed over 6,000 acres in the Gavilan Canyon within the Village of Ruidoso. 207 structures were destroyed and the fire claimed the lives of two Ruidoso, NM residents.

The fire is now 89% contained, according to village officials, but residents in the area are still trying to pick up the pieces from the fire that destroyed so much, and Kendra Scott of El Paso is jumping into action to help the victims of the McBride fire put those pieces together.

El Paso and Southern New Mexico have always maintained strong community bonds and we believe there's no better time to support a neighbor than in their time of need,” said Claudia Vandivort, Kendra Scott El Paso’s Events Assistant Store Manager.

Philanthropy is one of the three core pillars for Kendra Scott and the company takes pride in giving back to organizations and communities in need.

“Here at Kendra Scott, we believe in being active members of our community whether that's supporting Little League Baseball teams or fire relief funds for Southern New Mexico,” said Vandivort.

Courtesy: Kendra Scott of El Paso
Courtesy: Kendra Scott of El Paso

Kendra Scott of El Paso will be hosting a two-day event which will be held for supporters to shop online and in-store to help those affected by the McBride Fire. 20% of all sales made within this two-day event will go to The Community Foundation of Lincoln County’s Shelter Fund which was created to give financial assistance to residents who were displaced due to the fire.

The Giveback event will take place from Tuesday, April 26th to Wednesday April 27th both online and in-store.

Supporters who are not able to shop in-store can still shop online and support the fire victims by using the specific code for this fundraiser before they check-out online: GIVEBACK-BWNKG

Since Kendra Scott opened its first El Paso store back in 2018 it has given back to numerous local non-profit organizations including NAMI of El Paso, Mija, Yes You Can, and The Humane Society of El Paso to name a few.

Courtesy: Kendra Scott of El Paso
Courtesy: Kendra Scott of El Paso

Kendra Scott of El Paso employees hope that the community will help them make this fundraiser the biggest one yet to help a community that is so close to ours.

“The residents of Ruidoso are not only neighbors, but many of them are El Paso shoppers as well," said Vandivort. "It's only right for the El Paso business community to support the Ruidoso community however possible."

Kendra Scott El Paso Gives Back To McBride Fire Victims:

  • Tuesday, April 26th to Wednesday April 27th- All Day
  • In-store at La Villita on Mesa: 6801 N Mesa St space a7, El Paso, TX 79912
  • Online at www.kendrascott.com
  • Use Code Word: GIVEBACK-BWNKG

Kendra Scott El Paso Gives Back


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