It is the middle of cuffing season, Valentine's Day is only a few days away, and the state of Texas is warning residents to be aware of romance scams that are especially active through the holidays.

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Texas Attorney General Ken Paxton's office warns,

"Scams are especially common on the Internet, where new technologies and anonymity can help fool you."

What makes romance scams especially costly is that the person ripping you off has built up a feeling of love and good will, and often is asking for assistance with a potentially life and death challenge, or is appealing for money necessary to travel to see their victim.

What should you do if you believe you are being targeted in Texas?

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The answer to this question is always contact that authorities. Law enforcement will always tell you, "See something, say something," because if it doesn't look or feel right it is better to be safe than sorry.

Also, never send anyone you do not really know any money. Other than my church or other charitable donations, I generally recommend not sending money to anyone because once it is out of your possession, it is very difficult to recover no matter the circumstances.

Romance scams in America have surpasses a half billion dollars per year recently, and with so much of the money being bounced around internationally, it becomes almost impossible to ever reacquire the money ever again. Maybe a love of money is not so bad sometimes?

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