The Last Thing Día de los Niños Needs is Paleta Payaso to Be Discontinued
If you grew up in the Borderland then you know what a Paleta Payaso is. It's a chocolate covered marshmallow with sugar coated gummies to resemble a smile and eyes- making it look like a payaso, a clown.
It's a favorite among many, and for me, just one bite into the paleta takes me back to my childhood. Well, now many are worried that RIcolino's sale will be goodbye to the Paleta Payaso forever, and to many of our favorite Mexican candies!
Grupo Bimbo- the world’s largest Mexican bread producer owned Ricolino but sold it to Mondelēz International for $1.3 billion dollars. Ricolino is responsible for some of our favorite Mexican candies like Duvalin.
And, what I'm sure is a lot of El Pasoans favorite, Vero Paletas.
Concern grew when a post by a Mexican content page named Mexico Mola posted that Bimbo was officially done with Paleta Payaso- completely leaving out the fact that it was actually sold to a different group. If you go to the original post, it does flag it and notify you that it is missing some context- no, duh!
Of course, many saw the post and immediately thought their childhoods were completely over, like this TikTok user who used the Mexican anthem for grief- Amor Eterno.
Fortunately for us, the sale of Ricolino doesn't mean that it's being discontinued. In fact, Grupo Bimbo believes this transaction will actually strengthen the financial profile of the company, promoting its long-term focus on its key categories of investing in Mexico.
While the Borderland gets ready to celebrate Día de los Niños, children, and those who are still children at heart, can give a sigh of relief as we are assured that our favorites, like the Paleta Payaso, aren't going anywhere.