Breakfast of Champions — Wheaties to Begin Making Beer [VIDEO]
Hmmmm, maybe breakfast really is the most important meal of the day.
Wheaties, the iconic "healthy" cereal, is branching out into the beer market. Yep, you read that right. They're going to make BEER! Playing off the hefeweizen beer craze, Wheaties plans to call their brew HefeWheaties. Which, Spanish speakers will see, kinda sounds like it means "Boss Wheaties." Sort of appropriate, huh?
I already see people pouring this stuff on their cereal instead of milk. Unfortunately, for now, it will only be available in the Minneapolis/St. Paul area. That could change though, depending on how well it's received by the public. Fulton Brewery, who will actually make the beer, President Ryan Petz said:
“We’re not saying it’s a breakfast beer, but we’re not saying it’s not.”
They've always put athletes on their cereal boxes, so who's going on the beer containers? Bikers? Rock stars? DJs?