Is This The Most Offensive Womens Rights Video Ever? [VIDEO]

Has this campaign, meant to call attention to several important womens issues, gone WAY too far?

An anti-sexism website created a video addressing how wrongly women are treated with regard to wage inequality, rape and sexual objectification. Careful language is NSFW!!

Potty-Mouthed Princesses Drop F-Bombs for Feminism by FCKH8.com from FCKH8.com on Vimeo.

Don't get me wrong, I'm a girl myself. I despise the fact that women get paid 23% less ... on average ... than men for doing the same job and that one in five women will be sexually assaulted.

Sure, I work an average of 1-3 F-Bombs into most every sentence.  These folks however may have gone a little overboard coaching young girls and 'tweens to spew F-bombs, throw fingers and use other "colorful" words to draw attention to these issues.

I get the "what's more offensive" angle however; is dressing young girls as princesses acting offensively the best way to call attention to the day to day ugliness of mistreatment, violence and/or rape?

I'm pretty sure they could have made their point in a less vulgar and demeaning fashion. Turning innocent young girls into foul mouthed little bi***es doesn't seem the most effective way to garner support for what is a genuinely worthy and just cause?

What do you think?