When one thinks about the spirit of heavy metal, God Forbid come to the forefront of many minds. With their sixth studio album ‘Equilibrium’ due out March 27, the band have unveiled a video for the single ‘Where We Come From.’

The video begins with frontman Byron Davis waking up early in his New Jersey home, getting ready for his day job along with the other members of the band. After day gives way to night however, the video for ‘Where We Come From’ depicts God Forbid recording and playing in front of their loyal and energetic fans.

In a recent interview with Metal Hammer, God Forbid guitarist / singer Doc Coyle talks about the video’s concept. “The idea really came from me thinking about the recurring lyrical themes of the album, and wanting to find a way to tap into that truth, explains Coyle. “Pretending that we are rich rock stars who drink champagne and fly on private jets would not be effective. This isn’t a revelation, but I wanted to show the whole picture, and that it’s nothing to be ashamed of.”

Coyle adds, “We work, we jam, we hang out, we have fun together, and the payoff is we get to play amazing shows in front of amazing fans and engage with them on a very personal level.”

The video was directed by Eric Richter in three different states within a period of 48 hours, and captures a journey that any multi-tasking and passionate musician can relate to. Drummer Corey Pierce remarks, “The fact that we are normal guys who do what we need to do in order to go out, play shows and make music, is literally ‘Where We Come From.’”

God Forbid’s upcoming album ‘Equilibrium’ is set for release on March 27, and the band will hit the road with thrash legends Overkill beginning April 20 in Philadelphia.

Check out the video for God Forbid, ‘Where We Come From’

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