The University of Oregon athletic department is completely underwritten by UO alum and Nike president Phil Knight. It’s not like they’re hurting for money. They still came up with a novel approach to fundraising—allowing the general public to watch Ducks’ cheerleading tryouts for $5 apiece.
Lately it seems every day is April Fools Day in the world of advertising; so many ad campaigns are based around pranking ordinary people. Due to the success of YouTube viral videos, prank campaigns have become the latest rage among advertisers.
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