Lonely Planet, an international travel magazine, has listed Southern New Mexico on their top 10 "must see" travel destinations list.

The Las Cruces Sun-News quoted Lonely Planet's P. R. manager, Natalie Nicholson, as saying:

“We chose southern New Mexico for a number of reasons and features which will be highlighted in our editorial, including the newly established Organ Mountains-Desert Peaks National Monument, Native American archaeological sites, White Sands National Monument, its volcanic fields, places where WWII bombers and Apollo astronauts trained and more.”

A free e-book will soon be available at LonelyPlanet.com, highlighting the area and a big article is planned for the March issue of the magazine. Las Cruces CVB executive director Philip San Filippo told the Sun - News:

"There's a lot of positive things going on, and I think Las Cruces and southern New Mexico is starting to get a lot more buzz." "People are noticing us and reaching out to us."

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