The twitter universe was in the middle of a serious hashtag conversation, when DiGiorno Pizza jumped into the conversation, with a joke.

The Ray Rice scandal has brought up the issue of domestic violence into mainstream media. The only good thing to come out of this incident, is more people are talking about how serious a problem domestic violence is.

#WhyIStayed was being used by domestic violence victims on Twitter, to explain why they stayed with their partner. Unaware of what the hashtag was all about, DiGiorno sent out this tweet.

Of course, DiGiorno Pizza's social media team was fast to delete the tweet and apologize. Remember, think before you tweet!