Are Homeless Hotspots at SXSW Degrading? [POLL]
The use of homeless people as wifi hotspots at the SXSW Festival in Austin has drawn some controversy. What do you think?
Advertising Agency Bartle Bogle Hegarty’s BBH Labs launched a campaign called Homeless Hotspots, in which members of the city’s homeless population were given devices that allow festival attendees to connect to a 4G network. The human hotspots were compensated $20 per day, allowed to keep donations in exchange for wearing the devices and a shirt that said, “I am a 4G hotspot.”
The campaign attracted immediate scrutiny, with many calling it degrading and exploitation. We had a debate about the issue on the Morning Show today, with Stephanie the Corporate Computer Babe saying she finds the Homeless Hotspots offensive and expressed her concerns for the health of the homeless. (While she’s attached to at least one computer, a phone and a hundred wires at all times.) What do you think? Are Homeless Hotspots degrading? Vote in our poll below and when you’re done with that, check out ALL of our photos and videos from SXSW, where the Morning Show has been for the past two days!